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About The Founder 

The Full Story

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Quvada Moreland is a mother, advocate and business professional who is also a passionate crusader of opportunity through education. For most of her adult life, she has been particularly interested in propelling young people to reach their highest potential. This belief in young people and the passion for educational opportunities have laid the groundwork for the foundation’s mission of cultivating future leaders, recognizing emerging talents, and inspiring young people to fulfill their dreams by obtaining a college education. 

Born in Belle Glade, Florida, Quvada moved to Atlanta, Georgia with her family when she was five-years-old. After graduating from the now-defunct Sequoyah High School, Quvada went on to attend and graduate from Bethune-Cookman University, where she earned Bachelor’s degrees in both Accounting and Business Administration. She then went on to earn her Master’s degree in Business Administration from the University of Phoenix. 

After the untimely passing of her beautiful daughter, Kennedy, in October 2018, Ms. Moreland knew that she had to honor her daughter’s legacy while also incorporating the values and purpose that guided her life as both a parent and an advocate. Thus, the idea of the non-profit organization, the Kennedy Maria Segars (KMS) Foundation Inc., evolved in 2020. Through the KMS Foundation, Quvada plans to create a path for future success by providing college scholarships and leadership training. As the noted African-American children’s activist Marian Wright Edelman once said, “The question is not whether we can afford to invest in every child; it is whether we can afford not to.” Quvada knows that “we” cannot afford to not invest in the youth…and the Kennedy Maria Segars Foundation aims to show what can happen when opportunities through education are created!

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